Professional Communication Skills
This module focuses on politeness and listener-oriented strategies to ensure success in multicultural workplace settings, as well as on the pronunciation and prosodic features that can facilitate mutual comprehension.
This module covers, also through practical activities and simulations, multiple aspects of protocol and of the fundamental rules of etiquette that should be followed in a number of private and public occasions, including written correspondence.
This module focuses on building the skills that make a successful public speaker, including dealing with intercultural issues, and using anecdotes and storytelling appropriately. The S.P.E.A.K.I.N.G. model is also introduced.
The focus of this module is on writing effective professional business documents. Participants will learn how to write persuasively in English, adapting content to purpose, context and audience and using appropriate style and tone of writing for business purposes in today’s world.
Legal English and Global Affairs
This module introduces the fields of Legal Linguistics and Global Legal Languages, looking at a number of different legal global variables through a linguistic lens and highlighting essential study skills.
This module focuses on different types of conflict, such as Conflict in Times of Peace, Crisis, and War; unconventional conflict and terrorism; national and collective security.
This module is divided into two parts. The first focuses on an overview of the main European institutions such as the European Commission, and the second part focuses on multilingualism in the EU within the European institutions, and as a fundamental right of European citizens.
Challenges of Global Markets and Businesses
This module is divided into three parts: part one focuses on the changing global competitive landscape; part two moves on to look at international business development strategies. The focus of part three is managing international activities (export managers, agents and other key actors).
This module focuses on disruption as a result of technology. The aim is to consider the essential ingredients to enable navigation of unchartered waters with a different approach to: understanding new trends, interpreting businesses, learning cross-competencies, redesigning team working, exercising resilience.
This module is divided into four parts. Part one focuses on an overview of digital marketing. Part two moves on to consider the digital customer, and part three is dedicated to social media marketing. The final part looks at measuring social media marketing success.
This module provides participants with knowledge on the basic concepts of e-Commerce. In the first part e-Commerce is introduced, while the second part focuses on the main technologies enabling it. In the third section, participants are asked to take actively part within the class by working on planning the e-Commerce presence for a business entity.
This module is divided in two parts: part one introduces ethics and fairness in the global division of labour, also reflecting on the strengths and weaknesses of fair trade. The second part focuses on the global supply chain challenges for international companies.
The goal of this module is to introduce Corporate Reporting, focusing on its definitions and main forms. Special attention will be devoted to Financial Reporting worldwide and Performance Analysis, looking at multiple connected aspects.
Challenges of Wine and Art Markets
This module focuses, also through practical activities and reflections, on the art market and its multifaceted applications: looking at visual and performing arts, demand and offer curves, dynamics of prices and markets equilibrium.
This module covers different aspects of the wine industry. The aim is to consider essential elements of wine international business communication, wine specific lexicon, also focusing on the most popular wine fairs. Participants are asked to take active part in practical presentation and business negotiation.
Mediation and Negotiation
This module is divided into two parts. Part one focuses on an introduction of mediated discourse in the field of business. Part two moves on to more practical aspects of mediation dealing with liaison interpreting in business mediation.
This module focuses on multicultural vs intercultural communicational skills and values as core issues in intercultural communication. It outlines intercultural communication models and deals with storytelling and anecdotes in intercultural contexts.
This module provides an introduction to economic diplomacy, multilateralism and its institutions. It focuses on the actors of economic diplomacy and on economic diplomacy as the go-tool for intra-state competition.
This module focuses on the management of conflicting situations in international negotiations from a linguistic point of view, with a specific reference to the English language. It addresses issues such as the creation and delivery of messages out of conflicting situations, dealing especially with social media communication.
This is a module which will focus on multilateral aspects of negotiation skills. There will be a particular focus on this topic with reference to the European Union.
Simulation of an International Business Negotiation
The final session of the Master will be a practical workshop where all the skills acquired will be put to test.
International business negotiation is a key part of managing geopolitics as well as global trade ans business relationships. We will provide students with:
- Some basic negotiation principles and tecniques;
- A case study representing some international actors dealing with an international business scenario;
- Break out session with participants simulating the case and discussing the various approaches.