This module provides participants with knowledge on the basic concepts of e-Commerce. In the first part e-Commerce is introduced, while the second part focuses on the main technologies enabling it. In the third section, participants are asked to take actively part within the class by working on planning the e-Commerce presence for a business entity.

Challenges of Global Markets and Businesses

12 hours

The goal of this module is to provide the participants with knowledge on the basic concepts, terminology, and technologies of Electronic Commerce. The course is organised in the following parts:

Part 1: e-Commerce [60 minutes]

We introduce e-Commerce and its basic concepts and terminology:

  • What is e-Commerce?
  • e-Commerce technologies and their unique features
  • Types of e-Commerce and major e-Commerce business models

Part 2: Internet, Web and Mobile technologies [90 minutes]

We overview the main technologies enabling e-Commerce, namely: 

  • Internet 
  • Cloud Computing
  • The Internet of Things 
  • Web and Web 2.0
  • Search Engines
  • Mobile platform and Apps 

Part 3: Planning an e-Commerce presence [90 minutes]

After a short methodological introduction, in this practical part of the module the participants, organized in small groups, work on concretely planning the e-Commerce presence for a business entity.