This module is divided into three parts: part one focuses on the changing global competitive landscape; part two moves on to look at international business development strategies. The focus of part three is managing international activities (export managers, agents and other key actors).

Challenges of Global Markets and Businesses

12 hours

Part One: the changing global competitive landscape

  • Global economic trends
  • Mature vs emerging economies
  • New business opportunities

 

Part Two: international business development strategies

  • The key export management decisions
  • The new drivers of success across industries

Part Three: managing international activities    

  • Export managers, agents and other key actors
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