This module covers different aspects of the wine industry. The aim is to consider essential elements of wine international business communication, wine specific lexicon, also focusing on the most popular wine fairs. Participants are asked to take active part in practical presentation and business negotiation.

Challenges of Wine and Art Markets

12 hours

Module 1 – Global Wine business Review – A close-up on the major wine fairs

Module 2 – Speak the language of the Wine Business – Export and Import Case Studies 

Module 3 – Introduction to Wine storytelling – Essentials of International Business Communications 


Module 4 – Wine Lexicons – Train the “Palate”

Module 5 – Special Projects – Presentation and Businesss negotation

Module 6 – Project presentation