Associate Professor of Supply Chain Management and Marketing at the University of Verona

COURSE: Web and social media marketing

Since 2012, Ilenia Confente has been Assistant Professor of Marketing & Supply Chain Management, University of Verona, Business Administration Department, Verona, Italy.

The main research areas focus on the following topics:

  • Digital Marketing in particular  Word of Mouth Marketing and omnichannel strategies, 
  • B2B customer value and loyalty, 
  • Circular economy and consumers’ value perceptions
  • Other research projects linked to marketing and logistics as reputational risk management, brand equity measurement and service management.

She has published her works in several international journals such as Journal of Business Research, Journal of Travel Research, Journal of Business and Industrial Marketing, International Journal of Tourism Research, Journal of Marketing Theory and Practice. 

She is a reviewer for several national and international journals such as, Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Air Transport Management, International Journal of Quality and Service Science, TQM Journal, and many others. 

Since 2011 she has taught Advanced Destination Marketing at the University of Verona and Marketing classes in MBA and professional programs.